Road to a peaceful life in Provence

I’ve been working for world-class ad agencies in Paris, Barcelona, New York, Mexico, Sao Paolo, and more big cities. That was the realization of my first dream.

But once I realized that I used to still be in the office at midnight, work under pressure daily, and saw neither my friends nor my parents anymore, even the prestige was not fulfilling anymore.

So I quit my job and made a backpacking tour of 7 months around South America with my wife. I took this time to rethink my life purpose. I have started Coffee With A CFO in September 2022, to achieve this new dream: living a peaceful life, in a calm and beautiful french region (Provence), doing what I love and am good at, and spending as much time as possible with my loved ones.

This page exists to remind me where I want to land.

The 3 goals that will lead all my decisions

Spend more time with my family

When I became father, I decided to not be this kind of father that are always stressed, never available to play, read or go for an outdoor ride.

Have fun while working

Too many times in the past, I said « yes » to projects that were not exciting. Almost every time, I struggled with these projects: financial bottomless pit, time-consuming, etc. This has to stop.

Become financially independent

Whether for the monthly income I make from my work, or from the financial assets that I own; the financial aspects of my life must be clean. I never want to be preoccupied with any financial concerns.

Objectives and Key Results

2023

Enjoy family time outdoor

Preserving my daughter from screens is an essential concern for me. I believe it starts by giving the right example, so I’d like to spend more family time outside, with no screens around.

Build a profitable community

Looking for clients is something that takes me away from my objectives. By building a community I believe that I’ll be able to sell products and services more easily. I add « profitable » to remind me that it has to generate cash flow, as I tend to be too generous in sharing my knowledge for free.

Provide high-ticket consulting

I have more than 15 years of international experience as a CFO for ad agencies. I know about finances, data, and automation. I believe this is very valuable for companies.

Quarter report

I’ve declined these Objectives into Key Results for the quarter. Here are my follow-ups and learnings.